The biggest eCommerce platform in China with full consumer experience from see to buy.
Suitable for a great variation of products. Rather high investment entry level but with massive consumer base.
As part of the Alibaba group Taobao and Tmall stores can merge smoothly with Weibo as a traffic gate to drive attention and conversion
The second largest eCommerce platform in China.
It is very strong within electrical appliances, digital items and show growth in grocery and lifestyle categories.
One of the quickest growing platforms. PingDuoDuo is strong with its power of group purchases’ with huge quantities of sales in short period.
PingDuoDuo focus on 2nd and 3rd tier markets where they have a solid user base. Suitable for daily life products as well as food and other FMCG items
Similar to JD.com, Suning previously focused mainly on electrical appliances and digital items, where they are still strong today, and had a massive offline store network.
Owned by Alibaba group, Suning is seen as a competitor to JD.com in several ways. With base on previous business set up, Suning has a solid quantity of members and users
Comparable to PingDuoDuo’s model with membership and more of a community sale function, Yunji is one of the new eCommerce platforms who jumps out of the market with strong business growth.
Yunji focuses on the lower tier cities and is strong in quick sales of low priced products